100 - Marketing and advertising Flashcards by Maelle Casas

Q

analyser/une analyse

A

to analyze / an alnalysis

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Q

un échantillon de la pop

A

a sample of the pop

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Q

lancer / un lancer

A

to launch / a launch

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Q

proposer

A

to offer

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Q

la marchandise

A

goods/merchandise

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Q

un article / une marque

A

an item / a brand

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Q

une étiquette

A

a label

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Q

disponible/la disponibilité

A

available / availability

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Q

haut/bas de gamme

A

upmarket / downmarket

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Q

un produit défectueux

A

a faulty product

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Q

marchander/une bonne affaire

A

to bargain / a bargain

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Q

baisser les prix / les soldes

A

to discount / sales

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Q

casser les prix

A

to slash prices

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Q

un remboursement

A

a refund

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Q

faire de la pub

A

to advertise

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Q

un spot pub à la tv

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A

a commercial

Q

un prospectus

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A

a leaflet/a flyer

Q

distribuer

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A

to deliver/to hand out/to give out

Q

attirer

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A

to attract

Q

persuader / inciter qqun // une incitation

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A

to induce/to incite sby // an incentive

Q

une offre attirante

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A

an appealing offer

Q

divertissant

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A

entertaining

Q

scandaleux

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A

outrageous

Q

convaincant

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A

convincing

trompeur

misleading

omnipresent

ubiquitous

un échantillon représentatif

a cross section

fidéliser les clients

to build consumer loyalty

le placement de produit

product placement

susciter l’intérêt

to arouse interest