Correlational Research

Question 1

What is correlational research?

Answer 1

Non-experimental method where researcher measures relationship between two or more CO-VARIABLES

Question 2

How is the relationship between co-variables represented?

Answer 2

Scatter grams

Question 3

Strengths and weaknesses of correlation research?

Answer 3

1. Strengths
   - Quicker and cheaper when there’s multiple co-variables THAN EXPERIMENTAL ways

• More ethical than experimental - compare co-variables rather than manipulating behaviour

2. Weaknesses
   - Cannot establish cause and effect - can’t say one variable causes another to occur bc it could be the other way around or caused by an unstudied 3rd

Question 4

What is a case study?

Answer 4

In-depth investigation of unique person/group/event

Question 5

Strengths of a case study?

Answer 5

1. Suitable for unique circumstances that could not have been staged ethically/practically
2. Provides most in-depth info about an ind
3. Stimulates research into new areas of psychology

Question 6

Weaknesses of a case study?

Answer 6

1. Unreliable - can’t be replicated bc those studied are unique
2. Lacks generalisability
3. May lose objectivity - researcher bias b/c intensely involved in gathering data