2: The Personal Training Profession Flashcards
___ is the level of commitment to a behavior or plan of action:
Adherence
Define prospect:
potential client
____ is a business management technique that helps predict how much work is needed to meet a revenue goal:
Forecasting
What does USP stand for and what is it:
unique selling proposition
highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition
____ is defined as a product of service identified by specific unique characteristics
Brand
What does SWOT stand for:
Strengths
Weaknesses
Opportunities for growth
Threats to success
List the 4 P’s of marketing:
Promotion
Product
Price
Place
Name the generations we will work with from oldest to youngest gen.
- Silent Gen 1925-45
- Baby Boomer 1946-64
- Gen X 1965-80
- Millenials 1981-96
- Gen Z >1997
_____ are continuing ed teachers, usually partnered with equipment companies and fitness education organizations, must have formal exercise related education (adv. degree), and go through a selective process to become a rep for companies/orgs.
Master Instructor
_____write fitness content in magazines or online platforms as independent or for a fitness-related business (equipment/ fitness co), have have well-written comm skills, credibility and a rep that can draw in audiences, while identifying relevant content for their readers
Blogger/Writer
_____ designs and implements workouts to improve athletic perfomance in sports organizations, universities, or other schools, all ages and levels of training that requires a blend of advanced degrees, certifications, and intern/apprentice-ships
Strength & Conditioning Coach
_____promote companies in exchange for sponsorships, are well-known in the industry and are engaging with audience to increase brand growth, credibility based on previous achievements in athletics or with high profile celebrities
Social Media Influencer
_____ teach fitness curricula, must have a masters in science/Phd. with additional training/credentialing in learning theory & instrictional design
College/Trade School Instructor
Elaborate on the following when it comes to Resume building:
Creative
Organized
Unconventional
Vulnerable
Creative- make it stand out, word-smithing
Organized- make sure it highlights you and flows with relevant information
Unconventional- think of ways other outside experiences relate to your profession
Vulnerable- talk about failure as well as success
Pre interview/ Interview must do’s:
Understand job description and the companie’s mission/goals/motto/etc. and come with questions to ask about their company
Ask about potential responsibilities and the business culture to guarantee a good fit
