ux-google-research-course

Question 1

What are the 5 elements of the UX Research Process?

Answer 1

1. Emphatize
2. Define
3. Ideate
4. Prototype
5. Test

Question 2

What is a pain point? What are the advantages of finding pain points?

Answer 2

Persistent or recurrent problem.

Example: struggling with interacting with a a specific interface.

It helps designers to improve areas that improve the user experience.

Question 3

What is an user personna?

Answer 3

Fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people.

Must include: needs, concerns, and goals, as well as background information such as age, gender, behaviors, and occupation.

Must not include details not relevant to the design?

https://www.nngroup.com/articles/persona/

Question 4

What is an user story?

Answer 4

Simple description of features told from the prespective of a personna who desires the new feature.

Question 5

What is User Need Statement or Problem statement?

Answer 5

Actionable problem statement used to summarize who a particular user is, the user’s need, and why the need is important to that user.

It defines what you want to solve before you move on to generating potential solutions, in order to

1) condense your perspective on the problem, and
2) provide a metric for success to be used throughout the design thinking process.

The purpose of user need statements is to capture what we want to achieve with our design, not how

Question 6

What is the implicit bias?

Answer 6

Refers to the unsconscience underlying preconceptions and beliefs that may affect our view of the world.

Question 7

What is a competitive audit?

Answer 7

Competitive evaluations can give your team the benefit of reviewing several sites’ designs, to understand what the competition is doing and what they’re doing well.

Learning from others’ designs can help your team create a better site.

Question 8

What are the 7 elements of the UX research plan?

Answer 8

1. Background
2. Goals
3. Questions
4. KPIs
5. Methodology
6. Participants
7. Script

Question 9

What should be included in the background section of UX reserach plan?

Answer 9

Describe what is currently known and build the case for the need of the research.

Question 10

What should be included in the Goals section of UX reserach plan?

Answer 10

Description of what the reseracher plans to achieve with the study.

Question 11

What are KPI and when should we use them in the UX research process?

Answer 11

KPI or Key Performance Indicators are metrics used to evaluate the progress towards a goal.

Question 12

What is the conversion rate?

Answer 12

Percentage of users that successfully complete a desired task/action.

Question 13

What is De-identification and PII?

Answer 13

PII or Personal Indentifiable Information is any information that can be used to identify an user.

De-identification is the pocess of removing any personnal information from a users during the data aquisition process.

Question 14

What is the drop-off rate?

Answer 14

Drop-off rate is the percentage of people that quit a specific task before completion.

There is a negative correlation between conversion rates and drop-off rates.

Question 15

What is a insight in UX researcher?

Answer 15

Observation made by researchers that can positively improve the design process by address user needs in a previously unknown way.

Question 16

What is a NonDisclosure Agreement (NDA)?

Answer 16

A contract that gives one party legal protection from other party from stealing ideas or designs before the product is launched.

Question 17

What are project stakeholders?

Answer 17

Any person with somesort of decision power over a process.

Question 18

What is a research study and its implications for UX?

Answer 18

Step by step examination that groups users and their needs, which adds realistic content to the design process.

Question 19

What is the system usability scale (SUS)? What is the grade?

Answer 19

It’s a 10 item, closed-ended questionnaire componsed of 5 items ordinal likert scale that measures usability of designs. It is very reliable and allows to compare multiple designs.

Although each responses yield a score on a scale of 0 – 100, do not mistake it as a percentage or percentile.

The average SUS score is 68. This simply means that a score of 68 will just put you at 50th percentile.

Question 20

What is the time on task?

Answer 20

Amount of time that users spent on a specific task.

Question 21

What is an usability study? How many people are usually included?

Answer 21

Qualitative UXR method that: assesses how easy it is for participants to complete core tasks.

Sample size is usually of about 5-8 people. According to google, reserach has shown that this low number can provide enough information and increase the gorup will have diminished returns.

Question 22

What is the “user of navigation vs user of search”?

Answer 22

Users interact with websites using different strategies: sometimes they will use the navigation bars, other times they may use directly the search bars.

Question 23

What are the user error rates?

Answer 23

Parts of the design that make users make errors.

Question 25

Regarding privacy, what are vulnerable populations?

Answer 25

groups of people with limited ability to provide their consent or have special privacy concerns.

Question 26

What is the Friendlyness/acquiescence bias?

Answer 26

The unconscious tendency of people to agree with other people in order to avoid confrontations.

This is particulary present during in-person moderated interviews.

Question 27

What is the social desirability bias?

Answer 27

People like to be liked! So it means that they may avoid to answer questions that somehow may suggest this person is not a nice person.

Question 28

What is the serial position effect? What are the 2 bias that are associated with?

Answer 28

When given a list of items, people are more likely to remember the first few and the last few, while the items in the middle tend to blur.

Recency and primacy bias.

Question 29

What is an affinity diagram?

Answer 29

It’s a method of synthesizing that organizes data into groups with common themes or relationships.

Question 30

What is the process of iteration?

Answer 30

Revise the current version of a design by applying a new cycle of development and create a new improved version.

Question 31

What is a research report?

Answer 31

Document that summarizes the research with some visuals.

Question 32

What is the Net Promoter Score?

Answer 32

It’s a type of KPI is a metric that quantifies how many more people are likely to strongly recommend your site or product compared to those likely to criticize it.

It is used to measure user experience and satisfaction with a product. To be valuable, it should be used with other types of metrics.

1-item, close ended, 10 point ordinal rante 1-10

Question 33

How do you know which insights to use when updating a design? What does P0 mean?

Answer 33

1. Prioritize the research insights from the most urgent to the least urgent. This happens when meeting with the stakeholders.

P0 issue: must be fixed for the product to work. Also can incluse deceptive pattern. Example. abssence of confirmation page before a purchase.

Question 34

How Many Test Users in a Usability Study?

Answer 34

https://www.nngroup.com/articles/how-many-test-users/