Asch-evaluation (AO3)

Question 1

what is a criticism of Asch’s research?

Answer 1

• 1950’s = especially conformist time in America
• may not be consistent across time
• lacks temporal validity (do findings of research apply in other times)

Question 2

what is a weakness of Asch’s research?

Answer 2

• trivial artificial task = demands characteristics

- do not generalise everyday situations therefore lack ecological validity

Question 3

what is a limitation of Asch’s research?

Answer 3

• individualistic culture (only American men were tested)

- results are subjective, won’t apply to other cultures

Question 4

what is an advantage of Asch’s research?

Answer 4

• used 123 men

- larger sample = easier to generalise findings to wider population

Question 5

what is a drawback of Asch’s research?

Answer 5

• ethical issues
• naive participant was deceived = cause psychological harm = brings doubt of the reputation of psychology
• they thought the confederates were genuine participants