Charting your Company's Future

Question 1

What does a strategy canvas show?

Answer 1

the strategic profile / value curve of an industry, of the current and potential competitors, and how it invests in factors of competition and how it might invest them.

Question 2

How can an effective strategy be characterized?

Answer 2

by focus, divergence, and a compelling tag line.

Question 3

What does divergence mean?

Answer 3

a company’s strategy should not be formed reactively to keep up with competition, since this will cause it to loose uniqueness.

Question 4

What should a good tag line do?

Answer 4

A good tag line must advertise the offer truthfully.

Question 5

What are the four steps in the visualization strategy?

Answer 5

The four steps of the visualization strategy are visual awakening (draw the value curve), visual exploration (explore how people use the product), visual strategy fair (present the strategy canvas), and visual communication (communicate the canvas).