LESSON 2: Models of Communication

Question 1

composed of three elements: sender, message, and audience, which is described as the “one-to-many” model; audience holds the key whether communication takes place or not

key point: receiver holds the key to success

Answer 1

Aristotle’s Model

Question 2

summarized as: who says what, in which channel, to whom, and to what effect; most suitable for interpersonal communication; success takes place if the message has an “effect”

key point: effect must be achieved if communication takes place

Answer 2

Lasswell’s Model

Question 3

includes transmitter, a receiver, and a noise source; limited to “wired communication” because it was developed for communication engineers

key point: semantic noise can be a major communication barrier

Answer 3

Shannon-Weaver Model

Question 4

introduces “field of experience”, which is the sum of experience in one’s life; both the FOE of the sender and receiver must overlap

key point: overlapping experience makes communication easier

Answer 4

Wilbur Schramm’s Model

Question 5

expands the Shannon-Weaver model; source and receiver must have a common understanding of the language and symbols used in the encoding and decoding of the message

key point: several factors must be considered relating to source, receiver, channel, and receiver

Answer 5

Berlo’s Model (SMCR Model)