TYPES OF DATA

Question 1

PRIMARY DATA

Answer 1

data that has been created and collected by yourself or another employee within an organization for example questionnaires and interviews.

Question 2

secondary data

Answer 2

data that has been created and collected by someone outside the organization such as national census taken by the government once every 10 years. Secondary data may need to be purchased.

Question 3

Qualitative data

Answer 3

this is descriptive data often composed of text, that can be observed but not measured

Question 4

Quantitative data

Answer 4

this is measured data often in the form of numbers, percentages or statistics