3 - Technology and Experience Flashcards
experience intertwine technology, people, and business
technology: enables execution of experiences and improves data collection and analysis
business: experiences must fit with organizational capabilities and a viable business model
consumers: people must desire the experience, be able to use the technology, and be able to afford the product or service
scale creates a?
decrease in price
example of 3d television
high technology, businesses were focused on this (2013), but wasn’t robust for consumers who didn’t necessarily desire it (not much different, not much content, and was pricey)
cyber-attacks affect multiple stakeholders
- the company
- its partners
- its customers
- its industry
- possibly society at large
leveraging customer networks - new consumer expectations
access engage customize connect collaborate
from The Network is your customer by David L. Rogers
types of secondary data to analyze
survey: census (population,employment), regular (household spending), adhoc
organizational: written, other media
multi-source: area-based, time-series based
data analysis method
cluster analysis cohort analysis regression analysis factor analysis neural networks text analysis data mining
design thinking principles
empathize define ideate prototype test implement
goal is clear experience, but process can be chaotic
define problem - design never ends needfinding and benchmarking - understand the users, design space bodystorm - ideate prototype - build test - learn
design principles for UI/UX dev
Functionality Aesthetics Flexibility Clarity Tolerance for user error
the process
goal: define the problem or opportunity choose experimentation effort ideation: - early stage - aim to determine value - develop minimum viable product - test with smaller groups - iterate and launch, or cancel optimization: - established need - finding most effective stimulus to get goal - a/b test and control - statistically significant audience - iterate/adjust KPIs
KPI
key performance indicator
