Marketing Mix - Promotion

Question 1

What is promotion

Answer 1

Promotion is the process in marketing of ; reminding, informing or persuading customers to buy a product or service

Question 2

Advantages of newspapers

Answer 2

More permanent than a Tv Advert
Great media to add a cutout Coupon to
Can reach large potential local or national markets
Quick responses to campaigns

Question 3

Disadvantages of newspapers

Answer 3

Younger consumers are attracted to more multimedia content
Recent decline in people reading newspapers
Can be expensive to advertise on a regular basis

Question 4

Advantages of magazines

Answer 4

Can have full colour glossy advert
Customers keep them around longer than newspapers
Can be targeted to specific interests

Question 5

Disadvantages of magazines

Answer 5

Often on a reach a selective audience rather than the whole of the UK
Long gap between design of ad and publication
More expensive than newspapers

Question 6

Advantages of television

Answer 6

TV reaches is mass market and families watch TV together so it could appeal to a range of ages
Very cost-effective way of reaching the largest audience possible in one go

Question 7

Disadvantages of television

Answer 7

TV advertising can be expensive

With fast forward and services such as Netflix and prime customers can now ignore the advert

Question 8

Advantages of the Internet

Answer 8

Can reach a huge audience with online adverts
Ideal for international business
Very cost-effective

Question 9

Disadvantages of the Internet

Answer 9

Ad campaigns can easily be copied

Too much ad clutter on the Internet means customers ignore the adverts

Question 10

Advantages of billboards

Answer 10

Harder to ignore than other media

Commuters may see the adverts more than once I remember it

Question 11

Disadvantages of billboards

Answer 11

Messages need to be very short

Most billboards are up for three months so the marketing campaign needs to run for that long

Question 12

What is public-relations

Answer 12

Public relations is the actions of a business in promoting goodwill between itself and the public

Question 13

Point of sales display

Answer 13

This is a form of promotion where a display is found near the counter or check out
These displays aim to attract the attention of customers and allowed them to current promotions

Question 14

Two-for-one offers

Answer 14

Good way to promote events and other products
They can increase sales and improved business reputation
Discounting frees up room to stock new products

Question 15

Free gifts

Answer 15

Free gifts can help to differentiate one product from another in a very competitive market

Question 16

Samples

Answer 16

Handing out free samples is one of the best way to get a product into the hands of a consumer so they can try it

Question 17

Coupons

Answer 17

Using coupons to promote a product or service or a good way to generate cash and sales and this is also a good way to get rid of unwanted stock
However the business may be giving a discount to customers who would have bought anyway

Question 18

Competitions

Answer 18

Competitions are a great way to grow a fan base for a product or business
Contest are a good way for a business to engage with their customers
Competitions are a good way to get the customer data

Question 19

Sponsorship

Answer 19

Positive association of the product with a celebrity or a sport
Difficult to tell what impact this has on business loyalty or sales

Question 20

Social media

Answer 20

Social media promotions need to be on the right platform to appeal to customers
Social media works best when linked with a website, blog or email

Question 21

Reasons of promotion

Answer 21

Promotions are marketing tools to help a business to increase sales in the short term, it can also help the business to increase their market share