Adbusters Flashcards
350ppm
Left page:
350ppm- 350 parts per million particles
Safe limit of CO2 concentration
Main image: close up, direct address, B&W, hair like devil horns
Right:
Candid/unstaged photo
Natural mise en scene
Nvc: vulnerable, defeated
Louiboutin
Red soles are always in season- fast fashion reference to developing world
Christian louibouton- mocking
Parched ground- cultural code of Africa
Reportage style- melancholy imagery, desperation, poverty, cat walk, unsustainable, high end
Disposable fashion, decadent west
Zucchetti
Left: Main image- desperate gesture code, blue tones, fading away Written by Normal Gall (trusted) “Anxious about water supplies” “Poor people”
Right:
Zuccheti advert, £382, high angle, geometric “ergonomically organic”
Real life problems juxtaposed against unnecessary issues
Front page
Main image: Dark colour scheme NVC anger/passion to people Proairetic code of fist Enigma
Headline: post west
Past the point of redemption
Masthead: white, distressed, vandalised
Tagline: year of living dangerously
Published
Published by adbusters media foundation
Small independent company
12 members of staff
Not for profit
Finance
Funded by
Cover price £10.99
Ask for audience donations
“Packages” as rewards to those who donate - “friend of the foundation” package
Lasn & Schmalz
Founded in 1989
Environmentalist enthusiasts
Disliked conglomerates for promotion and domination of logging on tv
Started protests
Protests
occupywallstreet
- protesting gov and capitalism
- biggest protest organised online
Activist hub
Flash mobs, Google bombing
Disregard how figures are affected eg promoted digital detox
Regulation
Hard to regulate
Every country has independent regulatory system
Canada: banned selling in major shops
But still accessible online
Chapter 2
“all of humanity’s problems stem from man’s inability to sit quietly in a room alone”- Blaise Pascal
Sacrificing personal data and identities
Cartoon style- morphing into phone addiction and acts as self reflection
Surrounded by white space- unusual, hermeneutic, sinister
-cut off from world with no distractions
Not gendered
Letters page
Billboard: the joys of being advertised nothing
-realist, graffiti, sarcastic, global
Stop feeding the capitalist beast. Just STOP
-imperative, demanding, passionate, challenging
“Detox”- modern world is poison
Black and white: focused on message, critiques conglomerates who prioritise aesthetic
Save the planet, kill yourself
Call to action: directly addresses reader
Criticises conglomerates- Coca Cola
-Buying this drink is a systematic assault on our planet
“Chocolate produced by child slaves”
High reading age
