Franchises Flashcards
1
Q
Advantages
A
- established brand
- access to training and supplies
- share markesting costs
- learn from other franchises
2
Q
Disadvantages
A
- having to share profits
- may have to work within franchise guidelines
- Have to contribute tp group marketing
- sales may suffer if another franchise gets a bad reputation.
3
Q
What is market capitialisation?
A
The market capitalisation of a company measures the value of all its shares. Market capitalisation = market price of a share x the number of shares.
