Black Panther

Question 1

Who made Black Panther

Answer 1

Marvel Studios

Question 2

What conglomerate iso Blackhawks panther part of

Answer 2

Disney

Question 3

What integration was used

Answer 3

Vertical

Question 4

360 degree marketing campaign

Answer 4

Wherever you look you see the film advertisement

Question 5

Hasbro

Answer 5

Released action figures- appeal to younger audiences

Question 6

Lexus

Answer 6

Car manufacturers

Question 7

Kendrick Lamar

Answer 7

Sound track- his audience want to watch

Question 8

Trailer

Answer 8

Shown in ad break of super bowl

Question 9

When was film released

Answer 9

Black history month

Question 10

NYFW

Answer 10

Did a fashion walk. Welcome to Wakanda. Targets female

Question 11

Using social media

Answer 11

Twitter- most tweeted about film ever
Q&A lives
Trailer released on YouTube

Question 12

ComicCon

Answer 12

Actors made an appearance and did a panel

Question 13

Disney’s ownership

Answer 13

They have little creative control, marvel do

Marvel own a lot of rights- have rights to black panther characters

Question 14

Curran and Seaton

Answer 14

Profit and power 
Marvel repeat a formula
Franchises 
Mainstream and profitable
Famous actors
BUT 
Niche because:
Black panther is unknown 
Black cast is rare- tokenism?

Question 15

Black actors

Answer 15

In mainstream films, having black actors as the lead usually meant they would be gritty/social realism films such as boys in the hood or very comedic.
Black panther can start a change
Positive, strong, leadership roles

Question 16

Women

Answer 16

Strong, positive and dominant female roles

Question 17

Previously in Disney- race

Answer 17

Disney has been criticised for only catering to a western audience and reinforcing stereotypes of people of colour despite having audiences worldwide

Question 18

Certificate

Answer 18

12A- by the BBFC