Market Structures Flashcards
What is a market structure?
The organisation of a market in terms of the number of firms in the market, and the ways in which they behave.
What is a Monopoly?
1 Firm producing 100% of market output, they’re the Price Makers. Monopoly power exists when a single firm controls 25% or more of a market
What is a Duopoly?
It is a form of oligopoly market where 2 firms have dominant or exclusive control over a market.
What is an Oligopoly?
a few mutually interdependent firms, each needing to take account of its rivals’ reactions when deciding its own marketing strategy
What is a Price Taker?
A firm which passively accepts the market price, set by the market conditions, outside of its control
What is a Price Maker?
A firm processing the power to set the price within the market.
Conditions required to form a market structure of ‘perfect competition’
- Large no. of consumers and producers
- Traded Goods are Uniform and Identical
- No barriers to entry for new firms in the long run, or barriers to exit for firms in the market
What is Allocative Efficiency?
Equilibrium Point
What is Meant by Marginal?
1 Extra (next one produced/ consumed)
What are Competitive Markets?
- Imperfect competition due to violating some of the 6 principle
- Competitive Markets are when firms strive to ‘outdo’ their rivals
- there are many sellers but they sell dissimilar products
What are Concentrated Markets?
when there are very few firms in the market, in extreme only one firm known as pure monopoly. (these monopolies are price makers as they have monopoly power)
What are the objectives of a Firm?
- Profit Maximisation
- Sales maximisation
- Growth Maximisation
- Market share maximisation
- Survival
What are Concentration Ratios?
They’re ratios that indicate the total market share of a number of leading firms in a market - to calculate the concentration ratio, add up all the percentages except ‘other’.
What is a natural Monopoly?
When an industry/ country has complete control of a natural resource (e.g., utility firms)
What are the 2 types of barriers to entry?
Natural and Artificial