10p’s Marketing Matrix Flashcards
1
Q
The primary way to satisfy customer’s needs
A
Product
2
Q
The amount it costs a customer to purchase your product
A
Price
3
Q
The individuals who help to deliver your product
A
People
4
Q
How you deliver your product to customers
A
Process
5
Q
The channels you use to communicate about your product
A
Promotion
6
Q
The specific activities you use to promote your product
A
Programs
7
Q
The method of distribution for your product
A
Place
8
Q
The space in which you interact with customers to deliver your prpduct
A
Physical environment
9
Q
Other organizations who help you buold or sell your product
A
Partners
10
Q
How you describe the key attributes of your product
A
Positioning
