1.1 - Enterprise and entrepreneurship Flashcards Preview

Business Studies > 1.1 - Enterprise and entrepreneurship > Flashcards

Flashcards in 1.1 - Enterprise and entrepreneurship Deck (74):
1

Why do new business ideas come about?

New business ideas usually arise because of changes in society and consumer trends. These changes include:
Advances in technology
Changes in what consumers want
Products and services becoming obsolete

2

Changes in technology
What do they mean for businesses?

Technology is constantly developing and can have a huge impact on what consumers want and need
Technology means that businesses have to be flexible and must innovate in order to respond to continuous change

3

How can technology provide business opportunities?

Technology can provide business opportunities through:
Making expensive technology affordable
E-commerce and m-commerce
Social media

4

Making expensive technology affordable
How can they be used in a company's products and services?

Changes in technology can trigger new technologies to be made. In turn, previous technologies become cheaper to use and produce
As a result, they can be used more affordably in a company’s products and services
E.g. 3D printing

5

What are e-commerce, and what does it allow for businesses?

E-commerce means that a small business can operate with customers all across the world.
It allows businesses to create to take online payments without having to create their own payment platforms
It also means that entrepreneurs don’t have to rent physical premises before they can begin trading.

6

What is m-commerce, and what has it helped to do?

M-commerce means that people use mobile devices to buy and sell products
It has helped to develop and generate new business ideas

7

Social media and its impact on businesses
How can it promote businesses easily?

It has transformed relationships with businesses
It is a relatively inexpensive way to promote businesses and encourage customers to recommend their business to others

8

What are the ways in which products and services become obsolete? (2)

Technology is a way in which products can become obsolete. It means that older technologies are replaced, and this can create new business ideas
A product can also become obsolete due to changes in fashion and taste

9

How do new business ideas come about?

New business ideas may come about through
Adapting an existing product
Original ideas

10

Adapting existing products/services/ideas
What is the risk involved in this?

Adaptation is the process of modifying an existing product/service so it is suitable for different customers or markets
This can be less risky than launching a brand new product

11

How can a product be adapted? (4)

A product can be adapted through:
Modifying a product to different customers and cultures
Adapting the promotion strategy
Changing a product’s brand name
Responding to new fashions

12

How do businesses decide whether to adapt?

Businesses have to balance customer and market needs with the cost of development and the likely return they will get for investment in the adaptation process

13

Original ideas - problems for entrepreneurs

It can be very challenging for an entrepreneur to come up with a completely new business idea. They may be successful

14

Risks on business activity for an entrepreneur

Being an entrepreneur involves risks. When an entrepreneur launches a new business, they risk losing the money they have invested in the start-up of that business.

15

Rewards on business activity for a business

If a business succeeds, they will receive a financial reward for that risk

16

How can risks be minimised?

Risks can be minimised by being informed by plenty of evidence, such as market research and revenue forecasts

17

Business failure - What can happen if there are problems with cash flow?

Businesses can have a problem with its cash flow, which means a successful business can have serious financial problems if customers are slow in paying their bills

18

Business failure - What can happen in sales revenue?

This can happen if a business has failed to do something, such as running out of raw materials, or other reasons:

Recession
Behaviour of suppliers
Competition

19

Financial loss - what can happen to an entrepreneur?

An entrepreneur can lose the money they’ve invested in their start-up, but this may also damage their reputation and could have an impact on being able to raise finance for other start-ups

20

Financial loss - competitive risk

the risk that a business’s competitor might do better than the business

21

Financial loss - technical risk

The risk that a product or service might not work as intended

22

Financial loss - financial risk

The risk that a business doesn’t have the right amount of investment

23

Lack of security - what can it cause?

An entrepreneur doesn’t have the security of working for someone else when they launch a business
This can cause financial insecurity if the entrepreneur uses their own money to launch the business
Lack of security can also have an impact on the entrepreneurs health

24

Business success - what are entrepreneurs motivated by?

Many entrepreneurs are motivated by the satisfaction of building a business from nothing or thinking of something no-one has thought before
Some like giving people jobs, and others like giving customer satisfaction
Many entrepreneurs value receiving industry awards

25

Profit - is setting up a business the route to success?

Entrepreneurs set up a business with the intention of making a profit, but it is rarely a route to financial success
Many entrepreneurs have many set-backs, and have to work hard in order to succeed

26

Independence

Many entrepreneurs are motivated by having the opportunity of working for themselves rather than for someone else. They often like to make their own decisions and hence like this option.

27

What is business enterprise?

Business enterprise is the entrepreneurial activity undertaken by entrepreneurs and businesses, either by setting up or expanding a business

28

What are the opinions for the role of business enterprise?

Some people think the main aim of business is to make as much money as possible. Some people believe businesses should behave in certain ways towards their stakeholders, and every enterprise must be conducted ethically

29

What purposes do business activities have?

Business activities have 3 main purposes: to produce goods and services, to meet customer needs and to add value

30

Producing goods and services

Making goods and services that satisfy the customers' wants and needs. The profit made by these goods are reinvested by the business, which leads to further wealth.

31

Meeting customer needs

In order to meet customer needs, a business needs to develop a relationship with them. A positive relationship allows a business to learn from customers through feedback, and the business can use the feedback to improve products and services

32

Adding value
How is added value useful for a business?

Adding value is the increase in a products value as a result of a business producing that product. e.g. the difference between the final price of a car and the cost to make it
A business that successfully adds value can operate profitably

33

How can value be added to a product? (4)

Branding, Convenience, Quality and design, USPs

34

Branding

Branding is the businesses way of presenting itself, including its logo, aims and values

35

What can branding create?

Branding can create a lot of customer loyalty, which is important to businesses as it allows them to gain more of the market share

36

Convenience

Convenience includes excellent customer service, having products that are easy to pay for and products that are available

37

What does customer service do for a business?

Customer service that is good encourages customers to be brand loyal, rather than going to a competitor

38

What can easy to pay for items do for a business?

Items that are easy to pay for mean that customers will continue to stay with your business because it is simple to make purchases

39

What does being available mean for a business?

Being available can make people want to go to a particular shop because of the times they are open, and can attract the custom of people in the local area

40

Quality

A business needs to be able to demonstrate its quality of its products and services in order to show customers they can depend on its brand

41

Design

This may be the design of the product, marketing or website. These designs can communicate the business's values and encourage customers to buy from that business

42

USPs

A USP is something that differentiates a product or service from its competitors.

43

What are potential USPs?

Price
Quality
Being first to the market

44

What does an entrepreneur have to do?

An entrepreneur has to have an idea for a new business, but also organise resources, make business decisions and take risks

45

Organising resources

A key resource of a new business is finance. The entrepreneur has to raise enough money for the business in terms of all costs, as well as future costs. They also need to be able to lead and motivate people

46

Making business decisions

To make good business decisions, an entrepreneur has to focus on their long-term vision of the business, but each short-term stage of its growth as well.

47

Taking risk

Entrepreneurs will need to take financial risks, as well as key business decisions. However, an entrepreneur can minimise the risks by having a good knowledge of the market and market research

48

Enterprise

entrepreneurial activity (can also mean business or company)

49

Entrepreneur

someone who creates a business, taking on financial risks with the aim of making a profit for the business

50

Consumer

someone who buys and uses goods and services

51

Obsolete

out of data or not used anymore

52

E-commerce

using the internet to carry out business transactions

53

M-commerce

using mobile technologies, such as smartphones and tablets, to carry out business transactions

54

Social media

websites that allow users to interact with other users, by sharing text-based messages, pictures or links to online content

55

Payment platforms

enable businesses to take online payments from customers. They are usually free for the customer to use, but require a small amount of commission from the seller

56

Marketplace

the activities involved in buying and selling particular types of goods or services, in competition with other companies

57

Data

information, particularly statistics that can be collected and analysed

58

Demographic

relating to the population, such as average age, income, and so on

59

Risk

the possibility that an enterprise will have lower than anticipated costs or experience a loss

60

Financial reward

the money that an entrepreneur or investor receives when a business succeeds

61

Market research

the process of gathering information about the market and customers' needs and wants in order to help inform business decisions, including product design and marketing

62

Revenue forecast

a prediction of future revenue based on expected sales; this is either a judgement or based on previous sales patterns

63

Cash flow

the amount of money coming in and going out of the business and the timing if this movement

64

Sales revenue

the amount of money that comes in from a business's sales

65

Investment

putting money into a business with the intention of making a profit

66

Start-Up

a new business, usually with a small number of employees

67

Intuition

knowing something instinctively or understanding something easily without conscious thought

68

Stakeholder

anyone who has an interest in the activities of a business, such as its workers, its suppliers, its directors, the local community and the government

69

Ethics

moral principles or standards that guide the behaviour of a person or business

70

Unique Selling Point (USP)

something that makes a product stand out from its competitors

71

Values

standards of behaviour or moral principles

72

Loyalty

wanting to always support something or someone

73

Market share

the proportion of sales in a market that are taken by one business

74

Economy

the system by which a country's money and goods are produced and used