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Question 1

Tell me about yourself?

Answer 1

I started off as a graphic/visual designer after studying visual communication in college.

And after some time, I got a cool opportunity to work for an early stage startup as a UI designer. And thats how I got into UI.

And after some time as a Visual/UI designer, I enrolled myself in a UX certification Bootcamp last year and worked as a freelancer and

now that I have completed the program, I’m looking for a full-time position in an industry I care about

which is ed-tech.

Question 2

Walk me through a project?

Answer 2

When I worked with an agency that was working on rebranding with Chegg.
I worked directly with a creative director, product manager and a developer.

It was a challenge because I had never experienced being the sole designer and we had a short amount of time, but it was a great opportunity because I was able to overcome the challenge of getting the goals clear of what the client exactly wanted, analyzing their feedback, and setting milestones to track my progress.

Question 3

In the face of conflict, how did you deal with that?

Answer 3

I navigate conflict empathetically.

I try to understand where the pain points are and ask open-ended questions.

Listen actively and try to just acknowledge more than just agreeing or disagreeing to something.

Then I’ll try to cultivate a shared understanding

for example if another designer and I disagreed on how a primary button should like..

Then I’ll suggest if we can do some research, and try to uncover the reasoning behind our choices. And maybe bring in other stakeholders.

And hopefully this will help us understand each other’s decisions, and we can come up with a choice collaboratively.

Question 4

Tell me about your design process. or

What is your design process?

Answer 4

I always have the 5 phases of design thinking in mind: empathize, define, ideate, prototype, and test.

So depending on the work that is given to me by usually a PM,
I would either update myself on the user research that’s already been done, or conduct
user research to help me understand who I’m designing for.

And then create user personas, list pain points and objectives, etc. from the user research data.

I’ll start ideating solutions with other team members and stakeholders.

And then I’ll start the UI process of prototyping the solution.
So I’ll create wireframes, storyboards, low-high fidelity prototypes, etc.

Then comes testing the prototype where the team and I will conduct usability testing.

And this whole process basically iterates so we can refine the problem statement and come up with better
Solutions.

Question 5

Do you have experience with KPI metrics?

Answer 5

So that’s something I don’t have much experience in.
and I’m hoping that this role will allow me to learn more about it.. I haven’t yet had the opportunity to be part of the whole user testing process to be there to measure KPIS. But I’m educating myself on it and hopefully I can implement some of the things I’m learning while I also learn on the job.

Question 6

Do you have any questions?

Answer 6

What kind of project are you guys working on now.

Question 7

What should you say when the interview ends?

Answer 7

I really enjoyed our talk.
and please let me know if I can take part in any design challenge.

Thank you for your time.

Question 8

Do you have B2B experience?

Answer 8

Yes I do, both at yourder and oya.

Yourder is restaurant tableside ordering system.
and OYA is a social networking app for woman entrepeneurs as well as customers who want to support Women-Owned Businesses.

Question 9

Do you have experience designing a users journey?

Answer 9

Yes, I do
At OYA.
After building user personas, and defining the user goals, pain paoints, expectations, etc we map out the user journey.

Question 10

Do you have experience with Backlog?

Answer 10

I dont have experience creating one, but at OYA we had a UX backlog to help us know which tasks to focus on within a project and to get an overview of what everyone was working on, what task were high priority, deadlines etc.

We used monday.com

Question 11

Collaboration with engineers

Answer 11

explaining the designs clearly, clarifying interactions, states and edge cases, and adjusting on the fly as needed during implementation.

Question 12

What is your testing process?

Answer 12

validating our designs and UX, including prototyping, user testing, A/B testing, surveys and focus groups and work with product management to incorporate your ideas for improvement into the roadmap

Question 13

Do you have experience maintaining consistent style guide and comprehensive and up-to-date set of designs for customer facing apps.

Answer 13

Yes, I do.
When I worked on a freelancing project with Terra Kaffe, I maintained consistency with their style guide when I design low-to high prototypes for their app screens.

I also have a personal design system I created that I use for every freelancing project because they don’t give you much resource especially if its a short term project.
so I’ve built a design system consisting of typography, color pallete, grid layouts, breakpoints, etc.

Question 14

3+ years of web and mobile UX/UI design experience, ideally at a startup or smaller organization where you’ve been responsible for designing new products and experiences

Answer 14

I first started working in digital products/services back in 2016 at an early stage startup called Yourder. I was part of a small team focused on designing an MVP as well as testing it. It’s a mobile dining application that lets users order food at the table using their phones. I still keep in contact with some of the people I worked with there and we always talk about how it was ahead of its time.

2018- 2020

OYA I worked with a very small team which consisted of a marketing manager, me (ux/ui designer) but mainly I worked on UI, a couple of interns, and working with such a small team it gave me the opportunity to work closely with the CEO and CFO. They were a husband and wife team.

When I was hired they set me up with a freelance ux researcher to create personas, competitive analysis, and surveys.
And with the results, my job was to create user flows, wireframes, mockups to revamp the UI.

After two years of feeling like the project really wasn’t going anywhere and feeling burnt out from a small startup environment, I decided to leave and educate myself further in UX by getting a certificate while continuing as a freelance designer.

Goal of the project

Your Role

Your Tasks

I worked with Terra Kaffe for about 5 months. My responsibility was to design wireframes and high-fidelity prototypes of the coffee and machine control screens to help them understand some of the principles that will eventually inform their final design before they go through a round of refinement in visual design.

They wanted me to play around with the kind of interactions users can have with selections types like numbers, languages, times and scales (for example temperature ranges)

I worked with Chegg as a freelancer for about 3 months. 
My responsibilities was to go through their user research data and design system to create a user flow for their dashboard as well as wireframes and high-fidelity prototype of their class scheduling feature.

Question 15

Do you have experience interviewing customers and stakeholders to gather requirements?

Do you have experience translating user stories and requirements into wireframes, storyboards

Do you have experience making personas?

Answer 15

I assisted a user researcher at OYA with qualitative user research.

For example,
We reached out to women entrepreneurs through Instagram and a lot of them were willing to help out for free. We sent open-ended customer surveys to learn about what features they would be most interested in seeing on our app.

And then I helped examine the data and created personas, user flows, wireframes, and prototypes.

Question 16

Do you have experience with user testing, both in-person and online?

Answer 16

When I was at Yourder, I assisted in conducting moderated user testing with an MVP, with small restaurants.

We’ve also sent out prototypes to our user testers to conduct A/B testing to see if our new design was going in the right direction.

We had this feature where anyone at the table can send in their order through the app, and found out almost immediately that it caused chaos in the kitchen. And it wasn’t something we thought about. And this was back in 2016 when softwares like this didn’t exist. So we had to iterate through the design process to fix that problem.

Question 17

What app do you love the most?

Answer 17

I’m going to Headspace because
I tend to remember the apps that have engaging micro-moments but are also simple and intuitive.

for example, have you used headspace before?
right from start when you open the app, they ask you to breath in and out but they have this animation that fills of the whole screen that breaths in and out with you in the pace they want you to breath.

and every single time I see it I feel engaged with the app and thrilled to start my meditation.

Question 18

How do you hand-off to developers?

Answer 18

Prior to handoff, I would usually consult with a project manager or a developer to find out how they would like to receive the assets and use a handover tool like Zeplin to transfer the assets. Or send them a link to the software I designs on.

Question 19

What Is The Most Challenging Project You’ve Worked On?

Answer 19

When I worked with an agency that was working on rebranding with Chegg.
I worked directly with a creative director, product manager and a developer.

It was a challenge because I had never experienced being the sole designer and we had a short amount of time, but it was a great opportunity because I was able to overcome the challenge of getting the goals clear of what the client exactly wanted, analyzing their feedback, and setting milestones to track my progress.