Deck 1: Basics

Question 1

What is the definition for representation?

Answer 1

How and why something is presented to an audience

Question 2

What is the definition for audience?

Answer 2

The people who consume (watch, play or read) the media

Question 3

Who are the mainstream?

Answer 3

Most of society - a wide range of people who general share interests, preferences and opinions

Question 4

What is the definition for target audience?

Answer 4

The people who a media product is aimed at

Question 5

What is the definition for niche?

Answer 5

When a media product is aimed at a specific audience, i.e. a teacher

Question 6

What is meant by the term ‘mode of address’?

Answer 6

How the text speaks to and involves an audience

Question 7

What are the 5 main roles of the media?

Answer 7

Inform, Educate, Entertain, Promote, Make profit

Question 8

When defining target audience name 6 aspects can we discuss?

Answer 8

Age                    
Cultural background
Gender               
Location
Ethnicity             
Consumption (what media they consume)

Question 9

Name 4 aspects of society which could influence a piece of media?

Answer 9

Cultural diversity/lack of this
Politics
Popular culture (pop culture)
Major events

Question 10

When considering ‘Categories’ which 6 elements can we discuss?

Answer 10

Medium               
Form
Genre                   
Purpose
Style                     
Tone