Chapter 5.2 Flashcards
1
Q
The market
A
Demand there is for their product and what the sales are
2
Q
Sales volume
A
Measure the number of items sold
3
Q
Sales value
A
Measire the revenue generated
4
Q
Segmentation
A
Occurs when a market is divided into different groups of need and wants
5
Q
Market growth calculation
A
Market growth = change in market/ original market size x100