Chapter 5.2 Flashcards

1
Q

The market

A

Demand there is for their product and what the sales are

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2
Q

Sales volume

A

Measure the number of items sold

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3
Q

Sales value

A

Measire the revenue generated

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4
Q

Segmentation

A

Occurs when a market is divided into different groups of need and wants

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5
Q

Market growth calculation

A

Market growth = change in market/ original market size x100

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