Theory Flashcards
1
Q
What is theory?
A
“Theories are sometimes defined guess - but significantly as “educated” guesses. Theories are not merely based on vague impressions nor are they accidental by-products of life. Theories tend to result when their creators have prepared themselves to discover something in their environment, which triggers the process of theory construction”
2
Q
How does it help us understand and explain media and communication?
A
3
Q
Why is theory important?
A
Helps us contextualise things
Helps us use lenses to see things
