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Business - Theme 1: Marketing And People > 1.1.2 Market Research > Flashcards

1.1.2 Market Research Flashcards

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Business - Theme 1: Marketing And People (24 decks)

1.1.1 The Market

1.1.2 Market Research

1.1.3 Market Positioning

1.2.4 Price Elasticity Of Demand (PED)

1.2.5 Income Elasticity Of Demand (YED)

1.3.1 Product/service Design

1.3.2 Branding And Promotion

1.3.3 Pricing Strategies

1.3.4 Distribution

1.3.5 Marketing Strategy

1.4.1 Approaches To Staffing

1.4.2 Recruitment, Selection And Training

1.4.3 Organisation Design

1.4.4 Motivation In Theory And Practice

1.4.5 Leadership

1.5.1 The Role Of An Entrepreneur

1.5.2 Entrepreneurial Motives And Characteristics

1.5.3 Business Objectives

1.5.4 Forms Of Business

1.5.5 Business Choices

1.5.6 Moving From Entrepreneur To Leader

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