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Management Strategique > Place de la strategie > Flashcards

Place de la strategie Flashcards

1
Q

Pertinence

A

adéquation des moyens aux objectifs

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2
Q

CPM

A

Couple Produit Marche

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3
Q

Catégories objectifs stratégiques

A

risque, taille et rentabilité

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4
Q

efficience

A

adéquation des résultats aux moyens

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5
Q

H Mitzberg

A

2 dimensions de la stratégie réalisée: délibérée et émergente

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6
Q

efficacité

A

adéquation des résultats aux objectifs

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Management Strategique (7 decks)

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