Newspaper Industry Terminology Flashcards
Ownership
When a Large organisation owns multiple subsidiaries spanning across a number of different businesses or industries.
Eg, Rupert Murdoch’s news corp. Owns multiple subsidiaries in the newspaper industry.
Vertical integration
A process whereby one company acquires another involved at a different level of the industry.
Eg, Trinity mirror distributes the newspaper but the production of the paper is owned by Reach plc.
Horizontal Integration
When different companies that produce and sell similar products to join together or are owned by a major conglomerate. This facilitates the distribution of products in a higher volume.
Eg, Reach plc own multiple national, regional and online newspapers such as Mirror, Daily star and the Manchester Evening News.
Diversification
The process of a company enlarging or varying its range of products or field of operation.
Eg, Reach plc have ownership of various different tabloids and broadsheet newspapers.
Oligopoly
Where a small number of large organisations have control and power over a particular industry or market.
Eg, Reach plc and news corp, both have high concentration or ownership in the British newspaper industry.
Monopoly
Where one major onglomerate or organisation has control over a market
Eg, ….
Distribution
Can be describes as the link between the producer and the audience. Refers to the strategies used in the release, marketing and promotion of a film.
Eg, The daily mirror is distributed on a daily basis in a traditional sense with physical copies delivered to retailers.
Circulation
The term that refers to the number of copies of any given product, in this case newspapers, which are put into distribution.
.
Eg, Physical copies and online copies that are circulated regionally and nationally.
Digital convergence
The process through which different media industries and forms merge with one another or move closer together, mainly facilitated by digital tecnologies.
Eg, When newspapers post articles for people to share and interact with on social media.
Regulation
The act or controlling, directing and managing an industry to ensure audiences interest are protected from any content that may be harmful or offensive.
Eg, the ispo, who’s aim is to uphold professional standards in journalism.
