Chapter 7 Flashcards
What is the objective in social marketing?
To encourage your potential customers to become fans of your company’s products and services and engage with your business
What are the five steps in the social marketing process model?
- Fan Acquisition - attract people to your Facebook page etc
- Engagement - “Starting the conversation” around your brand
- Amplification - using the strength of social networks (friend groups)
- Community
- Brand strength and sales
What is social density?
Refers to the number of interactions among members of a group and reflects the connectedness of a group
What type of marketing tools does Facebook have?
Like button, Brand pages, News feeds ads, Right-handed sidebar ads, Mobile ads
What is one downside of social marketing?
Brands lose a substantial amount of control over where their ads appear in terms of other content
What is location-based marketing?
Targeting of marketing messages based on their location
Give some examples of location-based services
- Personal navigation
- Point of interest
- Reviews
- Friend-finder
- Family tracker services
What two technologies does location-based marketing depend on?
- Accurate mapping software
2. Mobile device geo-positioning technologies
Who are the key players in location-based mobile marketing?
Same giants who dominates the mobile marketing environment:
- Apple, Google, Facebook, Twitter, Yellow Pages, Pandora
How does geo-aware techniques work?
They identify the location of a user’s device and then target marketing to the device recommending action within the reach
What is proximity marketing?
Techniques to identify a perimeter around a physical location and then target ads to users within that perimeter, recommending actions possible within the fenced-in-area
