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btma 317 > Ch. 7 - E-business and E-commerce > Flashcards

Ch. 7 - E-business and E-commerce Flashcards

1
Q

e-commerce

A

process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the Internet

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2
Q

e-business

A

broader concept than e-commerce that also includes servicing customers, collaborating with business partners, and performing electronic transactions within an organizations

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3
Q

brick-and-mortar

A

physical organizations

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4
Q

virtual organizes

A

pure-play, digital-only organizations

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5
Q

clicks-and-mortar

A

partial EC with primary physical presence

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6
Q

types of e-commerce

A
  • business to consumer (B2C)
  • business to business (B2B)
  • consumer to consumer (C2C)
  • business to employee (B2E)
  • e-government (G2C or G2B)
  • mobile commerce (m-commerce)
  • social commerce
  • conversational (or chat) commerce
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7
Q

online direct marketing

A

manufacturers or retailers sell directly to customers

very efficient for digital products + services

ex. Amazon

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8
Q

electronic tendering system

A

businesses request quotes from suppliers

uses B2B with a reverse auction mechanism

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9
Q

name-your-own-price

A

customers decide how much they are willing to pay

an intermediary tries to match a provider

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10
Q

find-the-best-price

A

customers specify a need

intermediary compares providers + shows the lowest price

customers must accept the offer in a short time or they will lose the deal

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11
Q

affiliate marketing

A

vendors asks partners to place logos on partner’s sites

if a customer clicks on the logo, go to the vendors site and makes a purchase, the vendor pays commissions to the partners

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12
Q

viral marketing

A

recipients of your marketing notices send information about your product to ehri friends

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13
Q

group purchasing (e-coops)

A

small buyers aggregate demand to create a large volume

group conducts tendering or negotiates a low price

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14
Q

onlin auctions

A

companies run auctions of various types on the internet

very popular in C2C but gaining ground in other types of EC as well

ex. ebay

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15
Q

product customization

A

customers use the internet to self-configure products or services

sellers then price them and fulfill them quickly (build-to-order)

ex. dell

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16
Q

electronic marketplaces and exchanges

A

transactions are conducted efficiently (more information to buyers and sellers, lower transaction costs) in electronic marketplaces (private or public)

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17
Q

bartering online

A

intermediary administers online exchange of surplus products r company receives “points” for its contribution, which it can use to purchase other needed items

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18
Q

deep discounters

A

company offers deep price discounts

appeals to customer who consider only price in their purhcasing decisions

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19
Q

membership

A

only members can have access to the content and services

ex. netflix

20
Q

major e-commerce mechanisms

A
  • electronic catalogues
  • electronic auctions (reverse/forward auction)
  • electronic storefronts
  • e-malls (cybermalls)
  • electronic marketplaces
21
Q

electronic payment mechanisms

A
  • electronic cheques (e-cheques)
  • electronic cards
  • digital online payments (payment gateways)
22
Q

types of electronic cards

A
  • electronic credit/debit cards
  • purchasing cards
  • store-value money cards
  • EMV smart cards
23
Q

benefits of EC

A
  • national + internal markets are more accessible
  • lower costs of processing, distributing + retrieving information
  • provides access to a vast # of products + services 24/7
  • deliver info, services + products to people in cities, rural areas + developing countries
24
Q

limitations of EC

A
  • lack of universally accepted security standards
  • in less-developed countries telecommunications bandwidth is often insufficient + web access is expensive
  • perceptions that e-commerce is insecure
25
Q

electronic storefronts and malls

A
  • electronic retailing (e-tailing)
  • electronic storefront
  • electronic mall
26
Q

online service industries

A
  • disintermediation
  • financial technology (Fintech)
  • online securities trading
  • the online job market
  • travel services
  • online advertising
27
Q

issues in e-tailing

A
  • channel conflict + multi channelling
  • order fulfillment
  • personalized pricing
28
Q

sell-side marketplace

A

B2B model in which organization sell to other organizations from their own private e-marketplace or from a third-party site

  • forward auctions
  • electronic catalogues
  • third-party auction sites
29
Q

buy-side marketplace

A

B2B model in which organizations buy needed products or services from other organizations electronically, often through reverse auction

  • procurement
  • purchasing
  • reverse auction
  • e-procurement
  • group purchasing
30
Q

e-procurement

A

purchasing by using electronic support

31
Q

group purchasing

A

aggregation of purchasing orders from many buyers so that a volume discount can be obtained

32
Q

auction

A

competitive buying + selling process where prices are determined from competitive bidding

33
Q

electronic exchanges

A
  • private exchanges

- public exchanges (vertical/horizontal/functional exchanges)

34
Q

forward auction

A

sellers solicit bids from many potential buyers

ex. request for proposal

35
Q

reverse auction

A

one buyer (usually an organization) wnats to purchase a product or service

ex. request for information

36
Q

ethical issues

A
  • threats to privacy

- potential job loss

37
Q

legal + ethical issues specific to e-commerce

A
  • fraud on the internet
  • domain names
  • cybersquatting
  • taxes + other fees
  • copyright
38
Q

e-tailing

A

direct sale of products + services through storefronts or electronic malls, usually designed around an electronic catalogue format and auctions

39
Q

electronic storefront

A

website of a single company, with its own internet address where orders can be placed

40
Q

e-mall

A

collection of individual shops under one internet address

ex. amazon

41
Q

spamming

A

use of ads without permission of the recipient

42
Q

channel conflict

A

alienation of existing distributors when a company decides to sell to customers directly online

43
Q

multichanneling

A

process in which company integrates its online + offline channels

44
Q

standardized pricing

A

cost should not vary by more than the diff in shipping, taxation + distribution costs

45
Q

order fulfillment

A

hard to accomplish effectively + efficiently in B2C; have to fulfill many orders to many customers at a time

btma 317 (7 decks)

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