Sampling (2) Flashcards

1
Q

Simple random sampling

A

Generate 100 random numbers, select 10. Pick again if there are any repeats

Can be costly if employed on a large scale

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2
Q

Generate 100 random numbers, select 10. Pick again if there are any repeats

Can be costly if employed on a large scale

A

Simple random sampling

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3
Q

Systematic sampling

A

Picking every nth of something.

Picking every nth product with a fault in

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4
Q

Picking every nth of something.

Picking every nth product with a fault in

A

Systematic sampling

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5
Q

Stratified sampling

UK:45, US:105, pick 30 people

A

45/150 * 30 = 9
105/150 * 30 = 21

Then utilise systematic or simple random sampling to pick those people from the groups

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6
Q

Advantage of stratified sampling

A

Focus attention on particular areas if that has an influence on questionnaire results

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7
Q

Focus attention on particular areas if that has an influence on questionnaire results

A

Advantage of stratified sampling

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8
Q

Quota sampling

A

In a sample, I required a certain number of people with a certain characteristic. Is cost effective, but depends on who I find

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9
Q

In a sample, I required a certain number of people with a certain characteristic. Is cost effective, but depends on who I find

A

Quota sampling

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10
Q

Opportunity sampling

A

Making sampling easier for myself. e.g. standing in the street with a clipboard to gain quick responses

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11
Q

Making sampling easier for myself. e.g. standing in the street with a clipboard to gain quick responses

A

Opportunity sampling

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12
Q

Cluster sampling

A

Splitting those samples into clusters. e.g. each tesco store being represented as a cluster. Every 10 employees in a store.

Relatively easy, differences in a location

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13
Q

Splitting those samples into clusters. e.g. each tesco store being represented as a cluster. Every 10 employees in a store.

Relatively easy, differences in a location

A

Cluster sampling

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14
Q

Self-selection sampling

A

Filling out a survey online for people to fill out.

Cost effective, responses may not be accurate

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15
Q

Filling out a survey online for people to fill out.

Cost effective, responses may not be accurate

A

Self-selection sampling

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