topic 2 Flashcards
Creativity can be developed in people who have never perceived themselves as
creative.
True
Innovation can be defined as the sum of creativity and commercialization. There is no
innovation without economic exploitation
False
Design thinking is a methodology that supports the type of innovation that is based on
unlocking the potential of each employee.
False
Design thinking is a methodology that supports the type of innovation that is based on
unlocking the potential of each employee.
False
People who implement the design thinking methodology must have previous
knowledge as designers because, in the prototyping phase, they must apply that
knowledge to design products and services that will be evaluated by customers.
False
The tools used in the “Understanding the Problem” stage of the design thinking
methodology include the “5 Whys” and the “Empathy Map”. To design the “Empathy Map”
direct observation of users is required.
False
The opportunities detected in stage 2 of design thinking – “Detect and Interpret Needs”
– are evaluated on a scale using the criteria “New”, “Useful” and “Feasible”.
False
Increases in the communality of SKUs simplify production plans and increase reliability,
but they also increase the company’s rigidity in the face of changes in the environment
False
The product structure tree and the bill of materials (BOM) are equivalent concepts. The
horizontal lines of the tree indicate the introduction of labour, creating a new set or
subset from the components (SKUs) that are the “children” of said sets or subsets
True
The Interaction line in the “Service Blueprinting” diagrams separates the actions of
customers from those of the face-to-face employees who interact with them, while the Line of
Visibility separates employee actions that are visible to customers from other employee
action, which are not visible.
True
The application of the simultaneous engineering concept to new product development
usually results in a reduction of turnaround times and an increase in costs due to having
to transmit information in small rather than large units.
False
In the Design Thinking article, Tim Brown considers only 3 Stages for the Design Thinking methodology, these are: Understanding the Problem, Ideation and Implementation.
False
Tim Brown says in the Design Thinking article that a project to reengineer nursing-staff shift changes at four Kaiser hospitals perfectly illustrates both the broader nature of innovation products and the value of a holistic design approach.
True
