Lecture 7 - Human-Computer Processes on Social Media Flashcards
The dark site of sharing
different kinds of self disclosure;
self disclosure is part of the way we present ourselves
pros and cons of personalisation
Intentional information sharing
communication via social media can be thought as intentional information sharing
ex. name, password, etc
everything necessary to access a platform (or a service)
un-intentional information sharing
ex. navigation data, gps data, etc
everything is just a by-product of online interaction
risks
stalking
identity theft
black mailing
benefits
relationship construction
access to services
What is personalisation?
providers of content are able to track users activity and therefore be able to provide them with a personal experience
personalisation is based on the users voluntarily and involuntarily share
What does personalisation result in?
offering a convenient services, but at the cost of exposing users / privacy risks
Risk of personalisation
social media includes highly personal information
extends to a persons network
releasing information within social network might compromise a users privacy + friends privacy
How to reduce risk
Promote pseudonymous personalisation
client side personalisation
encryption of users data
user control and feedback
privacy preserving location tracking
Promote pseudonymous
Positive;
communication via online without comprising user security
Negative;
transaction / physical good exchange become more difficult / risky
Client side personalisation
Positive;
Users data is stored on computer rather than central server level - users feel more secured
Negative;
Third parties may still have access to users data
Encryption of users’ data
Positive;
False data is stored in users data collection - making it harder to identify user
Negative;
Many platforms don’t have an incentive to perform this
User control + feedback
Positive;
User have more control on the type / amount of information they share
Negative;
Users need to be educated
worry about privacy yet still don’t do anything about it
Privacy preserving location tracking
Positive;
Users have control over ex. when to collect location data –> degree of control
Negative;
Users need to be educated
worry about privacy yet still don’t do anything about it
Serendipity
A phenomenon of finding valuable or agreeable things that we have not sought for
