college 3

Question 1

Medium theory

Answer 1

it is the media technologies and the cultural environment that lead to change
“we shape our tools and then our tools shape us”

Question 2

Diffusions of innovations

Answer 2

1. relative advantages of the innovation over earlier technologies
2. compatibility with other technologies
3. simplicity or ease with learning
4. ability to observe others using the technology
5. ability to test out the technology on a trial basis

Question 3

affordance

Answer 3

a quality of an object, or an environment which allows an individual to perform an action

Question 4

affordances of cmc

Answer 4

1. editability: messages can be edited
2. unlimited time: it can take however long they want
3. physical isolation: sender and receiver can be separate
4. reallocation of cognitive resources: no need for non-verbal communication

Question 4

affordances of cmc

Answer 4

1. editability: messages can be edited
2. unlimited time: it can take however long they want
3. physical isolation: sender and receiver can be separate
4. reallocation of cognitive resources: no need for non-verbal communication

Question 5

uses and gratifications

Answer 5

individuals seek out media among competitors that fulfills their needs and leads to ultimate gratifications

Question 6

gratifications

Answer 6

1. social interaction.
2. passing time
3. information seeking
4. relaxation
5. communicatory utility
6. convenience utility
7. entertainment
8. expression opinions
9. information sharing
10. surveillance of others