Business model navigator

Question 1

THE BUSINESS MODEL NAVIGATOR

Answer 1

successful business models can be constructed though creative imitation and recombination

Question 2

New business model ideas 3 strategies

Answer 2

transfer
combine
leverage

Question 3

Transfer

Answer 3

An existing business model is ported to a new industry
major advantages: other companies serve as blueprints and their mistakes can be avoided
major challenges: leaving enough room for experimentation and adaptation. Here, avoid the temptation to copy and paste.

Question 4

Combine

Answer 4

transfer and combine 2 business models.
major advantages: synergies decrease the likelihood that competitors will imitate your business model.
major challenges: planning and execution become more complex.

Question 5

Leverage

Answer 5

a company uses a successful business model for another product range major advantages: ability to capitalize on experiences and synergies; manageable risk.
major challenges: balancing change and stability

Question 6

The 4 steps of the whole navigator process

Answer 6

1. initiation
2. ideation
3. integration
4. implementation

Question 7

initiation

Answer 7

Analyzing the ecosystem

You need to have an in depth understanding of your own business BM but also the roles played by stakeholders and diverse influencing factors.

Recommended is to describe your business model on the 4 core dimensions: WHOWHATHOWVALUE

Question 8

Ideation

Answer 8

The 55 patterns can be applied in two ways:

• Similarity Principle
• Confrontation principle

Question 9

Similarity principle

Answer 9

Starts with pattern cards in related industries and progresses to more similar patterns, which you can then adapt to your own business model. These steps need to be carried out:
 Define your search criteria related industries.
 Select patterns from the pool of 55 that are already used in the industries you have identified
 Now apply the identified patterns to your own business model.  Should you fail to find a viable idea. REPEAT

Question 10

Confrontation principle

Answer 10

Specifically wants to face off with extremes. You compare your current business model with scenarios in completely unrelated industries. It is especially useful for problem statements that are still hazy or largely unknown. These steps need to be carried out:

 Selection of of 6-8 patterns from the 55- model patterns that have markedly different logic from those prevalent in your own industry.
 Challenge your business model with the patterns that you have selected  If you do not have enough ideas REPEAT.