3 communication in business

Question 1

what is communication

Answer 1

how a message gets from sender to receiver

Question 2

what is 1 way communication

Answer 2

a message is sent but there will be no reply eg an announcement

Question 3

what is a 2 way communication

Answer 3

receiver replys eg telephone conversation

Question 4

what is an internal communication

Answer 4

between people who work in the same organisation

Question 5

what are the 2 types of internally communicating

Answer 5

vertically - up or down different layers between workers and managers
horizontal - people at the same level

Question 6

what is external communication

Answer 6

person in the organisation communicates with someone outside

Question 7

what is formal communication give 3 examples

Answer 7

through official channels - letters meetings reports

Question 8

what is informal communication give 2 examples

Answer 8

conversations at break or at a social event

Question 9

2 ways to communicate verbally

Answer 9

meetings

presentations

Question 10

4 ways to communicate in writing

Answer 10

letters
emails text
social media
websites

Question 11

what are the advantages of verbal communication (3)

Answer 11

can check message has been understood
can emphasise points through your tone and body language
can use visual aids

Question 12

what are the disadvantages of verbal communication (4)

Answer 12

if there a lot of people the message may get lost
if they dont like the message they can disrupt the meeting
there is no permanent record of the meeting
can be expensive

Question 13

in the marketing department when will they use internal and external communication

Answer 13

external - market research and advertising

internal - plan campaignes

Question 14

in the finance department when will they use internal and external communication

Answer 14

external - to explain there business to the bank

internal - to explain income and expenditure

Question 15

in the HR department when would they use internal and external communication

Answer 15

internal and external to advertise a job, train a person

internal to resolve problems between staff

Question 16

In operations department when would they use internal and external communications

Answer 16

internal to discuss quantaties and avoid waste

external to enquire about deliveries

Question 17

what are the advantages of written communication (5)

Answer 17

there is a record of the message
can be reread by receiver
can be sent to more than 1 person at a time
avoids confrontation
can be communicated quickly

Question 18

what are the disadvantages of written communication (5)

Answer 18

can not immediatly check the reader has understood
success depends on how clearly it is written
computers can be effected by viruses
emails get lost in spam
people are overwhelmed by emails

Question 19

what are examples of social media

Answer 19

face book and twitter

Question 20

what are the advantages of using social media to communicate (7)

Answer 20

huge number of users
can update information regularly
can use visual and text
cheap to advertise
allow customer feedback
customers can forward so can promote
easy for staff to communicate

Question 21

what are the disadvantages of using social media to communicate (2)

Answer 21

costly to manage

difficult to measure its effectiveness

Question 22

what are the advantages of communicating with a website (9)

Answer 22

sales made online
product promoted to millions world wide
operates 24/7
use images
detailed info given
offers a chat service for potential customers to ask questions
internet shopping is increaseing
cheap to advertise
customers post feedback encouraging others to buy

Question 23

what are the disadvantages of using websites to communicate (4)

Answer 23

websites crash and halt business activity
businesses can receive lots of spam
not everyone likes websites
need a lot of maintainence and updating

Question 24

what is digital communication give 4 examples

Answer 24

electronic exchange of information eg voice, text, diagram, video

Question 25

what is the impact of digital communication on marketing (4)

Answer 25

businesses can promote goods through websites and social media and target more widely - business grows
selling on line reduces the need for shops reducing costs increasing profit
but this drives small businesses out of business
competition is increased as it is easier for customers to compare and they have more choice

Question 26

how has digital communication impacted on HR (3)

Answer 26

recruitment is done digitally
workers need digital skills
people can work from home

Question 27

how has digital communication impacted on operations (4)

Answer 27

now automated
quality control has improved as machines inspect work
waste is reduced
production can be quickly changed in response to demand

Question 28

how has digital communication impacted on competition

Answer 28

it has increase

new usiness oportunities have been created eg need to make hardware, need analysts, technical experts and trainers

Question 29

overall where does digital communication impact (6)

Answer 29

marketing competition HR operations competition and business opportunity