CH 4: CULTURAL DYNAMICS IN ASSESSING GLOBAL MARKETS Flashcards
An understanding of the origins and differences of culture will help international marketers:
a.
imitate their peers.
b.
gain control over the media.
c.
gain political acceptance for their innovations.
d.
foresee changes in current markets of operation.
e.
determine the literacy rate of the current market.
d.
foresee changes in current markets of operation.
Michele Phillips has just begun to understand French culture, even though she has lived in France for two years. She is nearly fluent in French. However, learning to live in France will take some time. The process of how a person learns and adjusts to a new culture is called:
a.
embodiment.
b.
socialization.
c.
democratization.
d.
sensitivity.
e.
acculturation.
e.
acculturation.
In the context of social institutions, the _____ of a country is a potent force in economic development.
a.
currency exchange rate
b.
infrastructure
c.
birth rate
d.
literacy rate
e.
male-female ratio
d.
literacy rate
Which of the following is true of family in the context of global marketing?
a.
The ratio of male to female children is independent of culture.
b.
Nepotism is seen as an organizing principle in American organizations.
c.
Family forms and functions vary substantially around the world.
d.
The education gap between men and women is increasing around the world.
e.
Favoritism for boys is deep-seated in American culture.
c.
Family forms and functions vary substantially around the world.
Which of the following is true of the influence of religion on global marketing?
a.
What is usually “known” about a religion is generally true.
b.
Most people have a good understanding of other religions.
c.
Consumer choices are untouched by the influence of religion.
d.
Marketers with little or no understanding of a religion may deeply offend customers.
e.
The first social institution that infants are exposed to outside the home takes the form of a supermarket.
d.
Marketers with little or no understanding of a religion may deeply offend customers.
Which of the following holds true for the effect of media on culture?
a.
TV and social media have replaced family time to the detriment of American culture.
b.
The American online educational system produces the largest percentage of college graduates.
c.
American women are leaving the workforce in growing numbers due to the Internet revolution.
d.
The influence of family on American culture has increased due to more homemakers.
e.
American officials are recognizing that too much Internet leads to the development of narrow minds.
a.
TV and social media have replaced family time to the detriment of American culture.
Which of the following holds true for the effect of governments on cultural values?
a.
The Japanese government is proposing to make laws that discourage procreation.
b.
Iran prefers a strict separation of religion and governance.
c.
The media are immune to a government’s efforts to spread propaganda about itself.
d.
Compared with the influence of family, governments have a major influence on people’s behavior.
e.
Governments try to influence the thinking and behaviors of adult citizens for the citizens’ “own good.”
e.
Governments try to influence the thinking and behaviors of adult citizens for the citizens’ “own good.”
In the context of Hofstede’s four dimensions, the _____ Index measures the tolerance of social inequality within a social system.
a.
Individualism/Collectivism
b.
Power Distance
c.
Cultural Value
d.
Consumer Behavior
e.
Uncertainty Avoidance
b.
Power Distance
The adoption of yoga as a means of physical fitness in the U.S. demonstrates:
a.
cultural tolerance.
b.
culture bridging.
c.
cultural congruence.
d.
culture sharing.
e.
cultural borrowing.
e.
cultural borrowing.
According to Dutch management professor Geert Hofstede, culture is referred to as the:
a.
“conflict of civilization versus the masses.”
b.
“art’s triumph over banality.”
c.
“software of the mind.”
d.
“tool of the elite.”
e.
“defining factor of life.”
c.
“software of the mind.”
