Types Of Data Flashcards
1
Q
Primary data
A
When researcher conducts their own research and analysis their own data
2
Q
Examples primary data
A
Questionnaires, interviews, observations
3
Q
Strengths of primary data
A
- current
- can control what type of information you want to collect
- only way to answer new research questions
4
Q
Define secondary data
A
When researcher analysis data that already exists
5
Q
Examples of secondary data
A
Office stats, documents, other research
6
Q
Strengths of secondary data
A
- quick and inexpensive
- compare wide range of info
7
Q
Quantitive data
A
Numerical data
8
Q
Examples of quantitive data
A
Closed questions,official stats
9
Q
Strengths of quantitative data
A
- quick to obtain and analyse
- easy to present
- useful for comparing
10
Q
Qualitative data
A
Descriptive data
11
Q
Examples of qualitative data
A
Unstructured interviews, observations, personal documents
12
Q
Strengths qualitative data
A
- provides in-depth detail
- explains why and what
- useful for sensitive topic, ethical issues
