1.3.2 Branding and promotion

Question 1

what are the types of promotion?

Answer 1

advertising, sales promotion, public relations, direct marketing

Question 2

what are the types of branding?

Answer 2

personal branding, corporate branding, co-branding, individual branding

Question 3

name a benefit of strong branding?

Answer 3

strong branding attracts customers which leads to higher revenue which leads to higher profits.