1.2 Flashcards
(47 cards)
what factors affect demand?
.Real Income,
.Size or age of the population,
.Tastes, fashions or preferences,
.Prices of substitutes or compliments,
.The amount of advertisement or
promotion
.Interest Rates
Explain a decrease in marginal utility.
This is where the increase of consumption of a good/service results in a fall in marginal utility
What are the Factors that influence the Price elasticity of demand?
1- Availability of substitutes
2- Proportion of income spent on a product. (High proportion = elastic) (Low proportion = in elastic)
3- Nature of the product: If the product is addictive then demand tends to be inelastic
4- Durability of the product: (long lasting = elastic, it is possible to delay purchases) (non durable = inelastic, because they must be replaced regularly)
5- Length of time under consideration: demand is usually more price elastic in the long run.
6- Breadth of definition of a product: if a product is vaguely defined demand is likely to be price inelastic, and if it is defined it is likely to be price elastic
Define Price Elastic
When a change in price results in a proportionally larger change in quantity demanded
Define Price Inelastic
When a change in price results in a proportionally smaller change in quantity demanded.
What does it mean when a good is unit elastic?
Unit elasticity of demand refers to a situation in which the percentage change in the quantity demanded of a good or service is equal to the percentage change in the price of the good or service.
Define Cross elasticity of demand
The measure of the responsiveness of quantity demanded of one product to a change in price of another product
When XED is positive, what does this indicate?
That the products are Substitutes
When XED is negative, what does this indicate?
That the products are complements
Define YED
The measure of the responsiveness of quantity demanded to a change in real income.
When YED is Positive, What does this indicate?
That it is a Normal good
When YED is negative, What does this indicate?
That the good is inferior
What factors influence Income Elasticity of Demand?
1- Availability of substitute goods.
2- The necessity of the good or service.
3- The proportion of income spent on the good or service.
Define supply.
The amount supplied by producers at given prices over a period of time.
Why does the Supply curve slope upwards?
As there is a proportional relationship with price and quantity supplied. When price increases quantity supplied will also increase. Producers are willing to supply more at higher prices
What factors shift supply?
1- Costs of production
2- Productivity of workforce
3- Indirect Taxes
4- Subsidies
5- Technology improvements.
6- Discoveries of new reserves of a raw material.
Define Price Elasticity of supply
It is a measure of the responsiveness of the change in supply due to a change in price.
State the formula for Price Elasticity of Supply.
Percentage change of quantity supplied / percentage change in price.
What is the numerical value for a price elastic good or service?
PES > 1
What is the numerical value for a price inelastic good or service?
0 - 1
What factors influence Price Elasticity of Supply?
1- Level of Stock: If stock is available then supply will be relatively elastic.
2- Spare capacity: If a firm has underutilised machinery and underemployed workers, then supply is likely to be elastic.
3- Availability and cost of switching resources from use to another.
4- Time: Supply may be inelastic in the short run and elastic in the long run
Define short run
A time period in which there is at least one fixed factor of production.
Define long run
A time period in which factors of production are variable.
Describe what an Inelastic supply curve looks like
A steeper supply curve. (perfectly inelastic is vertical)