12 eTourism player & eBusiness Models Flashcards Preview

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Flashcards in 12 eTourism player & eBusiness Models Deck (9)
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1
Q

Intermediaries

A

they connect tourist with suppliers

when interest came less intermediaries

but since 2005 they are gaining share in the market

Europe 2008: 66% direct sales, 33% intermediaries

CH: 60 direct 40 indirect

2
Q

Disintermediation

A

you don’t need intermediaries anymore because an hotel has a own website

classic downstream SC: producer -> wholesaler -> retailer ->customer

complete disintermediation: producer -> customer

Disintermediation of retailer -> Producer -> wholesaler -> consumer

3
Q

how interest changed the structure of the tourism industry

A
  • Flexibility (365- 7 -24)
  • transparency (rate comparison)
  • Disintermediation
  • decreased organizational and distribution costs
  • direct access to end consumers
4
Q

B2C

A

trading and delivery of products & service to consumer

e.g. application where consumers purchase air ticket Easy Jet

5
Q

B2B

A

trading between producers and intermediaries

e.g. an Extranet between hotelier and destination management organization for exchanging information such as market data or internal news

6
Q

Some basic internet business models Brokerage

A

(Marketplace) Search agent/metasearch:

e.g Kayak

Bringing Buyers and Sellers together > „Marketplace“

7
Q

Some basic internet business models Merchant

A

is a wholesaler or retailer of goods and services

e.g Expedia makes his money through the profit margin in the product price.

In Tourism, so-called „Net Rates“ are negotiated with hotels. he buys goods and sell it on its own condition

8
Q

Some basic internet business models Advertising

A

your own ads

9
Q

Some basic internet business models Community

A

user loyalty as driver for revenues e.g. tripadvisor