1.2 How Markets Work Flashcards
(44 cards)
What are the underlying assumptions of rational economic decision making
- consumers aim to maximise utility
- firms aim to maximise profits
What is demand
The quantity of a good or service that consumers are able and willing to buy at a given price during a given period of time
Factors that shifts the demand curve (CATSDIES)
1)complementary goods
2)advertising
3)trends
4)seasonality
5)demographic
6)income
7)external shocks
8)substitutes
What are the three types of demand
Derived demand, Composite demand and Joint demand
What is derived demand
When demand for one good is linked to the demand for a related good
What is composite demand
When the good demanded has more than one use
What is joint demand
When goods are bought together
What does the law of diminishing marginal utility state
For any good or service, the marginal utility of that good or service decreases as the quantity of the good increases
What is a normal good
A good that when incomes increase the demand for that good will increase
What is an inferior good
A good that when incomes increase the demand for that good decreases
What are complementary goods
Goods that are consumed together
What are substitute goods
Goods which are alternatives for one another
What is price elasticity of demand
The responsiveness of a change in demand to a change in price
What is the formula for price elasticity of demand (PED)
PED=% change in QD/ % change in P
What is the numerical value for a price elastic good
> 1
What is the numerical value for a price inelastic good
<1
What is a unitary elastic good
A good that has a change in demand equal to the change in price. PED=1
What is a perfectly inelastic good
A good that has a demand which does not change when price changes. PED=0
What is a perfectly elastic good
A good which has a demand that falls to zero when price changes. PED= infinity
What are the 6 factors influencing PED
1)Necessity
2)Substitutes
3)Addictiveness or habitual consumption
4)Proportion of income spent
5)Durability of the good
6)Peak and off-peak demand
What is income elasticity of demand
The responsiveness of a change in demand to a change in income
What is the formula for income elasticity of demand (YED)
YED= %change in QD/ % change in income
What is a luxury good
A good that causes an even bigger increase in demand when incomes increase
What is cross elasticity of demand
The responsiveness of a change in demand of one good, to a change in price of another good