1.2.1 Customer needs Flashcards
What are examples of customer needs?
price
quality
choice
convenience
Whats the importance of identifying and
understanding customers:
generating sales
business survival
Whats the definition of a customers needs?
In business terms a need is a problem which
customers could solve with the purchase of a product or service
Whats the importance of price on a product?
Customers need a product or
service that is the right price
Customers will have
expectations about the price
that they will pay for the goods
Whats the importance of quality on a product?
Customer needs - quality
Customers need products that are of a satisfactory quality
For example the more you pay for a watch the more you expect it to
last, keep time, look smart and for the strap not to break
Does quality matter?
Ensuring quality means making sure that products are made
to a minimum standard or better. Good customer service is
valuable and can lead to increased sales.
Whats the importance of product range on a product?
Not every customer wants the same product or service, so businesses
may produce a range e.g. car models for different customer needs
Whats the importance of saving time and money on a product?
Customer convenience means saving the customer time and
effort in some way
The task of business owners is find a way of trading that meets
the needs of customers who want to save time and effort
Whats the importance of convenience on a product?
Time saving e.g. microwave
Portability e.g. easy to carry
round like a mobile phone
Usability e.g. online ordering
Packaging e.g. single serving
portions
Services e.g. dog walking
generating sales
Generating sales
A business needs to generate sales to survive
It can do this through:
Lowering the price
Promoting the product through advertising
Running a competition or other promotional activity
Improving the product
