1.2.1 customer needs

Question 1

Customers’ needs

Answer 1

In business terms a need is a problem which
customers could solve with the purchase of a
product or service

Question 2

saving time and
money

Answer 2

Customer convenience means
saving the customer time and
effort in some way

Question 3

how do you get Generating sales

Answer 3

A business needs to generate sales to survive
It can do this through:
Lowering the price
Promoting the product through advertising
Running a competition or other promotional activity
Improving the product

Question 4

Business survival

Answer 4

If a business does not identify and
satisfy customer needs it will not
survive.

Question 5

product range

Answer 5

Not every customer wants the same product or service, so businesses
may produce a range e.g. car models for different customer needs