1.2.1 customer needs Flashcards

1
Q

Customers’ needs

A

In business terms a need is a problem which
customers could solve with the purchase of a
product or service

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2
Q

Customer needs - price

A

Customers will have
expectations about the price
that they will pay for the goods

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3
Q

Customer needs - quality

A

Customers need products that are of a satisfactory quality

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4
Q

Customer needs – product range

A

Not every customer wants the same product or service, so businesses
may produce a range e.g. car models for different customer needs

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5
Q

Customer needs – saving time and
money

A

Customer convenience means
saving the customer time and
effort in some way

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6
Q

Customer needs - convenience

A

Time saving e.g. microwave

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7
Q

Business survival

A

If a business does not identify and
satisfy customer needs it will not
survive.dfafgasfvawdfqdwf

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