China - Wine Law / Business

Question 1

How is wine defined whether Chinese or Imported?
What needs to be on the label?
tax?

Answer 1

as a food product
labelled as 100% fermented grape juice
indicator of alcoholic strength
taxed as an industrial product + 10%

Question 2

What is key to China’s wine market

Answer 2

Growing middle-classes, increase wine buying power, Chinese and Imported

Question 3

What is the challenge for wine in general?

Answer 3

It is expensive compared to other alcoholic drinks
government crackdown on gifting by officials
low consumption per capita

Question 4

What are the 3 large companies dominating the Chinese Wine domestic market?

Answer 4

Changyu
Great Wall (owned by gov)
Dynasty

Question 5

Smaller wineries producing more quality wines

Answer 5

Grace Vineyard (Shanxi)
Silver Heights (Ningxia)
Ao Fun (Yunnan)

Question 6

Online sales?

Answer 6

Alibaba a big player in drinks retail

Question 7

Other challenges?

Answer 7

Fraud, counterfeit bottles of top French, Aus and Chinese wines

Question 8

Where can wine be bought in China?

Answer 8

Can be purchased any time of day in convenience stores and supermarkets
Hospitality - in Karaoke bars, tobacco stores