What Is Qualitative Research ? Flashcards
What is qualitative research ?
Collection of methods and techniques used in the study of social phenomena and action:
It is a in depth approach to understanding social action
It focuses on the ‘insider perspective’
It studies phenomena in its natural setting
It seeks to describe and understand human behavior
Why qualitative research ?
Qualitative research is important in studying new areas, that have not yet been explored:
Areas where veriables are unknown or little is known or inderstood about a phenomenon
When qualitative methods are not a good fit
For detailed, in-depth responses
What informs choices of methods in Qualitative research ?
Paradigm and perspective from which research is approached
What are the 9 characteristics of Qualitative research ?
- Natural setting
- Researcher as key instrument
- Multiple sources of data
- Inductive data analysis
- Participant’s meaning
- Emergent design
- Theoretical lens
- Interpretive Inquiry
- Holistic account
