chapter 7 Flashcards
3) Harley-Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley-Davidson doesn’t just sell motorcycles. It sells self-expression, lifestyles, aspirations, and dreams. This illustrates ________.
A) an actual product
B) core customer values
C) simple bundling
D) an augmented product
E) complex bundling
B) core customer values
5) Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an oriental rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n) ________.
A) shopping product
B) convenience product
C) specialty product
D) industrial product
E) capital product
Answer: C
6) ________ products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.
A) Shopping
B) Specialty
C) Capital
D) Convenience
E) Unsought
D) Convenience
7) Laundry detergent, candy, magazines, and fast food are purchased frequently by customers. They are examples of ________ products.
A) unsought
B) shopping
C) convenience
D) specialty
E) industrial
C) convenience
8) Which statement about convenience products is most likely true?
A) They are distributed exclusively in only one or a few outlets per market area.
B) They are products that consumers rarely consider buying.
C) Luxury cars and designer clothes are examples of convenience products.
D) Consumers need to make special purchasing efforts to buy such products.
E) They are bought by consumers frequently and with minimal comparison.
E) They are bought by consumers frequently and with minimal comparison.
9) Which of the following is an example of a convenience product?
A) candy
B) furniture
C) life insurance
D) automobile
E) refrigerator
A) candy
10) ________ products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.
A) Convenience
B) Capital
C) Unsought
D) Shopping
E) Secondary
D) Shopping
11) Major appliances, furniture, and clothing are typical examples of ________ products.
A) convenience
B) shopping
C) unsought
D) specialty
E) capital
B) shopping
12) Which of the following is most likely a true statement about shopping products?
A) Shopping products tend to be less expensive than convenience products.
B) The existence of such products is generally unknown to consumers.
C) Shopping products are purchased less frequently than convenience products.
D) Consumers typically spend very little time comparing shopping products.
E) A life insurance policy is an example of a shopping product.
C) Shopping products are purchased less frequently than convenience products.
13) Which of the following is an example of a shopping product?
A) toothpaste
B) fast food
C) laundry detergent
D) television
E) candy
D) television
14) ________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.
A) Unsought
B) Obsolete
C) Intangible
D) Convenience
E) Specialty
E) Specialty
15) Specialty products are consumer products and services that customers generally buy ________.
A) to conduct business
B) frequently and immediately
C) based on ready availability
D) without making comparisons
E) with minimal effort
D) without making comparisons
16) Product planners must build a(n) ________ product around the core benefit and actual product by offering additional consumer services and benefits.
A) convenience
B) augmented
C) specialty
D) shopping
E) industrial
B) augmented
19) Which of the following is an industrial product categorized under materials and parts?
A) factory
B) cement
C) generator
D) drill presses
E) coal
B) cement
20) Which of the following is an example of an industrial product grouped under capital items?
A) factory
B) cement
C) crude petroleum
D) coal
E) paint
A) factory
Which of these product categories would be an example of raw materials that will likely be used to produce other products?
A) capital items
B) augmented products
C) supplies and services
D) farm products
E) shopping products
D) farm products
A&B’s Smarter Planet campaign markets A&B as a company that provides innovative solutions that improve the world’s IQ. This activity of A&B is an example of ________ marketing.
A) segmented
B) vertical
C) organization
D) horizontal
E) diversified
C) organization
The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called ________ marketing.
A) person
B) green
C) non-profit
D) social
E) traditional
D) social
Many firms engage in ________ marketing to support ideas they believe in.
A) place
B) person
C) organization
D) idea
E) social
E) social
What are the three levels of a product?
The three product levels are core customer value, actual product, and augmented product.
52) Many companies are taking a ________ approach, viewing quality as an investment and holding quality efforts accountable for bottom-line results.
A) return-on-quality
B) quality level
C) performance quality
D) conformance quality
E) total quality management
A) return-on-quality
A ________ is defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service.
A) prototype
B) paradigm
C) framework
D) patent
E) brand
E) brand
Product quality has two dimensions: level and ________.
consistency
When a product is free from defects and consistently delivers a targeted level of performance it possesses ________.
A) price quality
B) consistency
C) conformance quality
D) a value proposition
E) total quality
C) conformance quality
