1.2.2 Demand Flashcards

1
Q

what happens when the price falls

A

extension in demand

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2
Q

what happens when the price rises

A

contraction in demand

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3
Q

what does the demand curve show

A

reflects the relationship between levels of price and quantity demanded

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4
Q

why is the demand downward sloping

A

as the price lowers, more people are willing to buy the product

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5
Q

what happens when there is a decrease in demand

A

the curve shifts to the left

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6
Q

what happens when there is an increase in demand

A

the curve shift to the right

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7
Q

what factors may cause a shift in demand curve (conditions of demand)

A

advertising
substitute goods
complementary goods
customers real income
a change in fashion

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8
Q

the concept of diminishing marginal utility and how this influences the shape of the demand curve

A

because each additional unit of a good or service is put toward a less valuable use.

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9
Q

what does a steep curve suggest

A

that the consumers are less responsive to the price

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10
Q

what factors can lead to a steeper demand curve

A

necessity
brand loyalty
number of substitutes

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