Basic Psychological Processes Building Blocks of Behaviour II - Memory

Question 1

Identify the 3 key components of memory.

Answer 1

1. Encoding:
   - How it gets into memory
   - Types: shallow- structural, intermediate- phonemic, deep- semantic
2. Storage:
   - Multi store model
3. Retrieval

Question 2

Outline models of memory.

Answer 2

• Multi-store model: 3 separate stores
  1. Sensory memory
  2. Short term memory
  3. Long term memory

Question 3

What are characteristics of sensory memory.

Answer 3

• Auditory, tactile or visual info preserved momentarily
• Likened to echo rather than store.

Question 4

What are characteristics of short term memory.

Answer 4

• Limited duration and capacity (7+/-2) units of info. 20-30s
• Extended by rehearsal e.g. verbal repetition.

Question 5

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Question 6

Discuss reasons for forgetting.

Question 7

Discuss reasons for forgetting.