Life On Mars - Industry - Component 2 Flashcards
1
Q
Who produced life on mars?
A
- Life on mars was produced by the BBC (British Broadcasting Corporation) in 2006 who have been notoriously known and have a strong reputation for making popular TV crime dramas
- Such as doctor who and peaky blinders
1
Q
What is life on mars?
A
- Life on mars is a hybrid tv Sci-Fi/crime drama produced in 2006, but set in the 1970s.
The show tells the fictional story of sam tyler (played by john simm) serving within the greater Manchester police as a DCI (detective chief inspector) - After being struck by a car in 2006, Tyler wakes up to find himself in the year of 1973, and finds himself working for a predecessor of the GMP - the Manchester and Salford police force, at the same station and location as in 2006.
- Early on in the series Tyler eventually becomes aware and realises that he is now became a detective inspector which is one rank lower than his previous rank in 2006 as a DCI
He then finds himself working under DCI gene hunt as part of a criminal investigation
2
Q
What is the difference between a publicly owned and a privately owned organisation?
A
- When the asset, corporation, or industry is owned by a private individual or group
- When the asset, corporation, or industry is owned by the government
3
Q
What is the BBC’s mission?
A
- The BBC’s mission is to to inform,educateand entertain.
4
Q
How does life on mars address all three mission objectives?
A
Inform:
- Life on Mars informs the audience by raising awareness of alternative British values during the 1970s.
- The role of gender, the state of the police service and the nature of crime during this era all serve to inform the spectator.
Educate:
- The audience are encouraged to explore inspiring and challenging new subjects via the content of the narrative and genre conventions.
Entertain:
- Life on Mars provides the public with innovative content that spans multiple genres. Therefore attempting to entertain its audience
5
Q
Overview of vertical integration and the role of BBC worldwide?
A
- The BBC is a vertically integrated organization as it has its own in house production unit
- The BBC is also a commercial subsidiary, responsible for distributing its products and services around the world
6
Q
What is the advantage of facilitating international co-production deals?
A
- Benefit is the size of the target audience, which in the case of successful co-productions multiplies viewer ratings and revenue.
- During production, the production costs are shared.
- Pays off to plan well in terms of which country is assigned which part of the production.
- Some companies tend to focus more on creativity, while others are more capable of providing post-production.
6
Q
Overview of regulation and Ofcom?
A
- Regulation is the process whereby a media text/ organization is observed by another body to ensure that they are following the rules and guidlines
- Ofcom currently regulated the UkK television industry, and ofcoms main duty is to “further the interest of citizens and consumers”
To to this they
- Ensure that television services are provided by a range of different organizations
- Ensure that a wide range of high quality programmers are provided which appeal to a range of tastes and interests
- Protect viewers from offensive or harmful material
- Protect viewers from unfair treatment an ensure that their privacy is not invaded
7
Q
What is the watershed?
A
- The time when it becomes permissible to show
programmes that are unsuitable for younger audiences. - In the UK, the watershed is at 9pm.
8
Q
How does life on mars embrace watershed principles?
A
- Themes of violence, kidnap, murder etc. are unsuitable
for younger audiences. - These themes are typical of the crime drama genre, which is
mainly suitable for adults.
9
Q
Why might it be argued that the watershed is less relevant now than it was in the past?
A
- The introduction of streaming and catch-up now enables
watershed content to be available 24/7. - Watershed content is shared online (social media), resulting
in a viral exposure to familiar and unfamiliar audiences.
10
Q
Overview of marketing of life on mars?
A
There are a number of different ways strategies and technologies that media organizations can employ to market their products for example
- Poster, trailer, tv magazine, billboards, tv shows, stunts, radio interviews
11
Q
Why was the teaser trailer for the advert effective?
A
- The puppets and non-diegetic voiceover was
an intertextual reference to
the 1970’s children programme
Camberwick Green. - The advert exploited
conventions of comedy as well
as encouraging audiences to
feel a sense of nostalgia. - The teaser advert achieved
over 3 million views online
12
Q
Why was the “Rules of modern policing” handbook an effective use of marketing?
A
- The handbook became a national hit on what was a
very un-pc police handbook. - The book became a Christmas best seller selling
over 120,000 copies in 2006.
13
Q
What was unique about the use of the BBC ident (logo)?
A
- Original use of the BBC logo was a blatant
throwback to the ident used during the 1970’s. - Audiences who were able to recognize the logo
would likely feel a sense of nostalgia. - The retro style poster became so popular in bus
stops, that they were ultimately stolen and began
to appear on eBay for extortionate prices.
