Publicity and Public Selling

Question 1

Publicity:

Answer 1

• Unpaid media coverage of a company or brand
• Can be positive or negative
• Businesses can’t buy publicity, but can control through public relations (PR)

Question 2

4 areas of P.R.

Answer 2

• Media relations
• Lobbying
• Brochures and annual reports
• Crisis management

Question 3

1. Media Relations

Answer 3

PR have databases filled with media contacts (ex. Editor of newspaper and producers of new stations)

Question 4

4 sectors of media relations

Answer 4

1. Press releases
2. Press kit
3. Press conference
4. Press junket

Question 5

Press releases

Answer 5

print-ready stories about positive things the company is doing

Question 6

Press kit

Answer 6

pictures, TV ads, biographies, and other important info to make the company look good

Question 7

Press conference

Answer 7

media come to ask Q’s

Question 8

Press junket

Answer 8

media sent to an event (ie. media on air force one with the president, interviewing stars before movie launch)

Question 9

2. Lobbying

Answer 9

• When PR influence government officials to make decisions to help their business
• Ex: gun lobby, tobacco lobby, alcohol lobby, etc.

Question 10

3. Brochures and Annual Reports

Answer 10

• For customers and investors
• Accounting document that showcases the company’s numbers, debts, assets, etc.

Question 11

4. Crisis Management

Answer 11

• Deal with damage control
• Ex: Maple Leaf food listeria outbreak
• Ex: BP Oil Spill