Consumer/Business buyer behavior

Question 1

Business-to-consumer buyer behavior:
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Consumer behavior model

Answer 1

Business to consumer Buyer Behaviour: The study of the buying behavior of the final customers( Individuals and households who buy for personal consumption)

Stimuli, buyer, response

Question 2

The Buyer decision-making process:

Answer 2

(It corresponds to the psychological buying factors. Its person is specific. )

1-Need recognition (Basic Motivation)
2-Information search. Evaluation of alternative (Mobilizing perception) Want shaping ‘Value:
3- Purchase decision (Active Learning) Want fulfillment process the “satisfaction”
4- Post-purchase behavior(Belief and Attitude) Verdict/satisfaction opinion = new of confirmed perception of Q(equilibrium)

Question 3

Business to Business buying behavior:

Answer 3

Differences from B2C: - Aim at obtaining good/service for resale/use (not final consumption)

-Fewer but larger buyers
- Derived demand: Based on final customer (Intel or banks. builder- mortgages)

• Purchasing committee, not person
  -More complex and formal