Consulting Jargon

Question 1

2022

Answer 1

• Tire Kicker (interested to buy, but does not make a purchase)
• Kick the tires
• Flywheel for sales (no longer a funnel)
• (avoid) over-labelling, decorative statistics
• sustaining or fleeting (gains)
• compete on rate of learning (higher area under experience curve)
• tip of the spear (first/most meaningful part of overall strategy)

Question 2

2022 - One Note

Answer 2

• “People respond to reasons and not rules”
• Doing things right most of the time is not same as all the time
• Zero friction
• Serendipitous collisions
• Portfolio of talent
• Unbroken chain of whys
• The map is not the territory
• Combustible phrases - Alarmist, denier, etc.
• “Efforts and courage are not enough without purpose and direction” - Kennedy (JFK)
• Build up the circuitry / train it up
• Back on Heel (dug in), Flat footed, Forward leaning
• Connect written word to spoken word
• Be versus Do
• How do you eat an elephant / whale - one bite at a time
• Axe to grind (selfish aim or motive)
  “They laugh at me, because I am different. I laugh at them because they are all the same” - Kurt Cobain

Question 3

2023 - Jan

Answer 3

1. Posture
2. Operating Environment (Macro - Global, Country, Sector)
3. Ink had hardly dried
4. Working Answer / Theory
5. Lobbying / Peddling Influence
6. Penchant for theatrics