mktg 465 09S Flashcards
1
Q
what test do you do if it is categorical vs categorical?
A
cross-tab (chi-square)
2
Q
what test do you do if it is scale vs scale?
A
paired-t if comparing means, one sample-t if against a constant.
3
Q
what test do you do if it is scale vs. categorical?
A
independent -t OR ANOVA (dependent on if there are 3 or more categories)
- if 3 or more, ANOVA
4
Q
A
